Marketing Analytics
a&p effectiveness
Quantified evaluation of A&P spend, media vs. media, campaign vs. campaign - for multi-year as well as short-term effects, interaction between media
(TV & click-throughs)
Price optimization
We can estimate optimum prices for the short and long-term, by brand, and provide evidence for optimum prices for brand-building and long-term profit vs. short-term sales maximisation.
Distribution optimisation
The relationship between sales and distribution is non-linear… where you are NOT is as important as where you are. We can advise on distribution strategy for your portfolio
Range Optimisation
Product ranges can be too broad as well as too narrow, leading to stock outs of the fastest-selling lines. We can assess the effect of this on sales and recommend optimal ranges.
Brand positioning & segmentation
Our segmentations are market-specific for maximum brand differentiation. Linked with brand growth/decline, you can identify the optimum positioning for your brands.
cohort analysis & long term forecasting
With markets which have a specific age for product adoption, you can predict long-term market growth or decline, even forecast peaks and troughs. This can give accurate long term forecast for brands and markets.
Scenario exploration
Exploration of long-term futures for markets based on economic, demographic, technological, climate and other factors. This can identify and scale opportunities and dangers missed in day-to-day business)
Income equivalence
It is possible to estimate the monetary equivalent of non-monetary benefits, and so maximise customer and employee satisfaction at minimum cost
Financial & Business
Valuations
Using discounted cash flow models with a discount rate linked to the cost of capital for the company / project. Then applying appropriate scenario analysis to create a band of values alongside “black swan” scenarios
Strategy Development
Based on the dynamics of the industry, the competitive forces and the technological developments, develop a coherent strategy for the business or division
Business planning
From the strategy, model action plans, P&Ls and balance sheets for the future years which can be valued
Operational Optimisation
Within business or division apply rigorous analytical techniques to optimise operational performance. This will include Robotic Process Automation as well as Artificial Intelligence tools
Financial Structure
Optimise the financial structure of the company to maximise the market capitalisation, including optimal dividend payments and capex expenditure
Taxation impact modelling
Structuring new initiatives in the most tax efficient way as well as optimising the overall tax structure for the benefit of the shareholders
Corporate finance
Advise in any M&A negotiation, raise finance in the most efficient manner, and execute the transaction in the best possible way from a finance and legal point of view
Restructiing and process reengineering
We will map the processes currently undertaken & compare with the optimal process with both RPA as well as Artificial Intelligence in mind and execute the necessary initiatives
… organisations that strongly agree that the use of business information and analytics differentiates them within their industry were 2x as likely to be top performers…
About the Planning business
5 good reasons to use us as quantitative consultants
Broad Experience
Our experience allows us to explore many important issues in strategic marketing and finance
Skills & Expertise
We have the skills and expertise to quantify the effects of alternative strategies in volumetric and financial terms
Creative approach
Have a creative approach to find new ways to solve problems
Cost effective
Are a highly cost-effective way of piloting new ideas and exploring issues - before you spend large sums with top 10 consultancies. Our explorations are focussed and will not have pressure to lead to project inflation
Actionable Reports
We understand the essential importance of results being understood and used by relevant personnel to translate into action – we are not just ‘report-delivery quants’
Our People
Joe Yasin
Joe has extensive experience in applying analytical techniques to optimise the effect of marketing levers on clients brands, customers and consumers (price, advertising, promotions, distribution).
He has worked for 20 years with The Planning Business for major organisations worldwide. He has been a main board director of top 20 advertising agencies as Planning Director and Account Director. He was educated in Natural Science at Oxford and has qualifications in economics and statistics.
Joe has been quantitative judge for the IPA Advertising awards 3 times and been a visitng lecturer at the Judge Business School in Cambridge
STEF KOKOTOS
Stefs specialities include data analysis, research, Excel & VBA modelling, operational systems and processes,
He has worked as a consultant in telecommunications, financial, advertising, FMCG and health industries. He has a First class Hons Ecological Science degree from Edinburgh
Industries
We have worked with leading companies and organisations in…