… organisations that strongly agree that the use of business information and analytics differentiates them within their industry were 2x as likely to be top performers…
Joe has extensive experience in applying analytical techniques to optimise the effect of marketing levers on clients brands, customers and consumers (price, advertising, promotions, distribution).
He has worked for 20 years with The Planning Business for major organisations worldwide. He has been a main board director of top 20 advertising agencies as Planning Director and Account Director. He was educated in Natural Science at Oxford and has qualifications in economics and statistics.
Joe has been quantitative judge for the IPA Advertising awards 3 times and been a visitng lecturer at the Judge Business School in Cambridge
Stefs specialities include data analysis, research, Excel & VBA modelling, operational systems and processes,
He has worked as a consultant in telecommunications, financial, advertising, FMCG and health industries. He has a First class Hons Ecological Science degree from Edinburgh