… organisations that strongly agree that the use of business information and analytics differentiates them within their industry were 2x as likely to be top performers…
Because we are an independent boutique consultancy with considerable expertise but relatively low costs, we are particularly suited to:
Joe has extensive experience in applying analytical techniques to optimise the effect of marketing levers on clients brands, customers and consumers (price, advertising, promotions, distribution).
He has worked for 20 years with The Planning Business for major organisations worldwide. He has been a main board director of top 20 advertising agencies as Planning Director and Account Director. He was educated in Natural Science at Oxford and has qualifications in economics and statistics.
Joe has been quantitative judge for the IPA Advertising awards 3 times and been a visitng lecturer at the Judge Business School in Cambridge
Henrik has over 30 years of corporate finance, strategy development and business optimisation experience gained from corporates (3M, ICI, Thomas Cook and Tibbett & Britten), consulting (LEK), investment banking (Bear Stearns) and advising large defined benefit pension schemes.
He has a B.Sc. in Economics from Copenhagen Business School, an M.Sc. (Accounting & Finance) from London School of Economics and an MBA from INSEAD
Tel: +44(0)20 8743 2929
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